An entrepreneur's complete guide to making it big while keeping things small
Small business specialist Elaine Pofeldt offers her blueprint for getting a running start with your microbusiness―that is, a business with no more than four employees, including yourself. Following her previous book, The Million-Dollar, One-Person Business, Pofeldt shows listeners the steps toward their next entrepreneurial venture, including testing an idea's market viability while limiting risk, finding cash without giving up control, protecting your personal time and avoiding burn out, and knowing when it is time to start micro-scaling.
Pofeldt's focus is always on staying lean financially and avoiding entanglements with employees, investors, or partners wherever possible so that you maintain your personal goals and identity. In this book, Pofeldt profiles nearly sixty microbusinesses who have all reached $1 million in annual revenue without losing control or selling out. Tiny Business, Big Money also includes the results of a survey with the founders of fifty seven-figure microbusinesses that got to $1 million with no payroll or very small teams, which provides deeper visibility into their shared principles of success that you can apply to your own small business.
